A curated collection of content created for service-based businesses.
My Work
Wellness
Adventure & Lifestyle
Beauty
Wellness
Featured Project 1:
Integrative Medicine Doctor
Challenge
This integrative medicine practice wanted to increase awareness of their services, promote women’s wellness retreats, and create content that reflected both their expertise and approachable personality.
Approach
I developed a content strategy that balanced education, connection, and storytelling, capturing everything from practice education and retreat promotion to personal moments that helped patients connect with the person behind the brand.
Transforming expertise into engaging educational content that builds trust.
Showing the human side of wellness professionals helps potential clients feel connected before booking
Creating content that supports launches, events, and ongoing community engagement.
Results:
Monthly content creation supported retreat promotion, increased audience engagement, and created a library of assets for social media and marketing use.
Featured Project 2:
Acupuncture Practice
Challenge
This established acupuncture practice had incredible expertise but needed content that better communicated the quality of care they provided and encouraged more engagement online.
Approach
I created educational and treatment-focused short-form content designed to make acupuncture approachable, informative, and engaging for new clients. behind their brand. Through authentic moments and thoughtful details, I create content that helps potential clients connect before they ever walk through the door.
Moxa education reel
Educational storytelling that breaks down treatments in a way clients can understand.
ASMR cupping reel
Sensory-driven content designed to capture attention while showcasing the treatment experience.
Results
Average reel views increased from 90–300 views to 1,000+ in the first month, with content reaching 5,000+ views and increasing engagement around the practice.
Featured Project 3:
Brand Strategy + Social Media Support
Challenge
This holistic therapist needed a clearer brand identity and more cohesive online presence.
Approach
I refined brand messaging, optimized Instagram positioning, created content from existing assets, developed captions and CTAs, and established a cohesive visual direction.
Adventure & Lifestyle
Featured Project 1:
@adventureselfcare | Personal Brand Storytelling
Challenge
Building a community around outdoor adventure, intentional living, and finding meaningful moments in everyday experiences.
Approach
Through story-driven reels, photography, and community-focused content, I create content that encourages people to slow down, explore, and connect with the world around them.
Lifestyle Storytelling
Creating relatable short-form content that captures the everyday moments, routines, and personality behind a lifestyle brand.
Emotional Storytelling
Storytelling focused on creating connection and meaningful moments that encourage audiences to engage beyond the screen.
Experience Storytelling
Showing the feeling behind an experience; the laughter, connection, and moments people remember long after.
Content Performace
Featured Project 2:
Lifestyle Content Creation
Lifestyle photography and short-form video created for brands looking to showcase products and experiences in an authentic, natural way.
“Thank you so much! These are perfect. I really appreciate it! Please let me know if there are any other products on our site you would like to try out! We loved this content.”
Beauty
Featured Project 1:
Hair Salon Content Creation
Challenge
This salon wanted to showcase their expertise while creating content that felt approachable, educational, and aligned with their brand.
Approach
I created a mix of educational, personality-driven, and service-focused content including interview-style videos, curl education, product features, and behind-the-scenes storytelling.