Portfolio & Results

Wellness

Featured Project 1: From one shoot to a month of strategic content

Challenge

A busy integrative medicine physician was balancing hospital work, her private practice, family responsibilities and an upcoming wellness retreat. She needed consistent content but didn’t have the time to plan, film and organize it herself.

What I did

  • Monthly content strategy

  • Content calendar

  • Research

  • Custom shot list

  • 2.5-hour on-site shoot

  • Creative direction

  • 8 short-form videos

  • 10 edited photos

  • Captions + hashtags

  • Monthly posting plan

A Colorado woman practicing meditation in a room, sitting cross-legged on a colorful, circular tapestry with a candle, stones, and dried citrus slices placed on it for a content creator shoot.
A Colorado wellness business smiling woman in a white coat with gray hair standing in front of a wall covered with wood slices arranged in a pattern for a content creation shoot.
A Colorado woman with gray hair wearing a blue sweater holding a book, standing in a room with a bookshelf filled with books for content creation..

The result

Her entire month’s content was planned and created in one intentional production session. Giving her ready-to-use content while allowing her to stay focused on her practice, family and retreat.

Challenge

This established acupuncture practice had incredible expertise but needed content that better communicated the quality of care they provided and encouraged more engagement online.

Approach

I created educational and treatment-focused short-form content designed to make acupuncture approachable, informative, and engaging for new clients. behind their brand. Through authentic moments and thoughtful details, I create content that helps potential clients connect before they ever walk through the door.

Featured Project 2: Acupuncture Practice

Results

Average reel views increased from 90–300 views to 1,000+ in the first month, with content reaching 5,000+ views and increasing engagement around the practice.

Featured Project 3: Brand Strategy + Social Media Support

Challenge

This holistic therapist needed a clearer brand identity and more cohesive online presence.

Approach

I refined brand messaging, optimized Instagram positioning, created content from existing assets, developed captions and CTAs, and established a cohesive visual direction.

Screenshots for social media management of two Instagram profiles with a grid of videos and images below. The profiles feature women discussing mental health, wellness, therapy, and anxiety workshops.

Adventure & Lifestyle

Featured Project 1: @adventureselfcare | Personal Brand Storytelling

Challenge

Building a community around outdoor adventure, intentional living, and finding meaningful moments in everyday experiences.

Approach

Through story-driven reels, photography, and community-focused content, I create content that encourages people to slow down, explore, and connect with the world around them.

Screenshot of a professional dashboard showing insights from June 21 to July 20, including 30,000 views, 109 new followers, and 93 shared content items.

Content Performace

A screenshot of social media analytics for a post titled "A Must-Do Colorado Hike." The highlighted image features a woman with sunglasses and a backpack taking a selfie on a mountain trail, with green hills and blue sky in the background.
Screenshot of Instagram Reels insights showing 37,147 views, with icons for likes, comments, shares, saves, and profile activity.

Beauty

Featured Project 1: Hair Salon Content

Challenge

This salon wanted to showcase their expertise while creating content that felt approachable, educational, and aligned with their brand.

Approach

I created a mix of educational, personality-driven, and service-focused content including interview-style videos, curl education, product features, and behind-the-scenes storytelling.

Close-up of Colorado a woman with short curly black hair and glasses, smiling, with green leafy plants in the background for content creation.
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